ALEXA NOVA FULL

The campaign creative, featuring Kate Ritchie, Tim Blackwell and Joel Creasey from Nova’s Kate, Tim & Joel drive show, Smooth FM evening announcer Cameron Daddo, Nova’s breakfast shows around the country and Nova Podcast host Tanya Hennessy, will run across broadcast video on-demand, online video, socials, OOH, radio (broadcast and streaming) and podcasts. Given the amount of choice and channels available, NOVA Entertainment and Amazon Alexa are committed to making access to popular NOVA shows, music and podcasts as easy as possible for listeners. With smart speaker ownership increasing 28 per cent year-on-year (now approximately 7.2 million people in Australia) and digital audio listening growing 47 per cent since 2018 this is a booming category. “Bringing Nova, Smooth FM and the Nova Podcast Network together for the first time, this is a fun campaign where Alexa is always on hand to integrate our brands and our presenters in the lives of our listeners.”Īustralians across the country engage with audio throughout their day to help entertain, motivate, educate and distract. The campaign will use creative and media placements designed to showcase the everyday occasions that drive audio consumption via Alexa.Īdam Johnson, NOVA Entertainment’s chief growth officer said: “Having already worked with Amazon on a number of initiatives, when they approached us with the opportunity to collaborate on a co-marketing campaign it was another great moment for the brands to come together to further grow this emerging way of listening and to show Australians how easily they can use their voice to access audio content throughout the day.

ALEXA NOVA FULL

NOVA Entertainment will partner with Amazon Alexa to showcase the ease of accessing NOVA’s full audio offering across radio, streaming and podcasts via voice.

NOVA Entertainment has announced the launch of a new co-marketing campaign with Amazon Alexa, designed to educate audiences on the ease and accessibility of NOVA’s content through Alexa-enabled devices, starting from 4 October.

Alexa nova